{"id":4827,"date":"2011-10-05T19:48:00","date_gmt":"2011-10-05T19:48:00","guid":{"rendered":"https:\/\/www.annaps.com\/frida-vaar-ad-som-gjort-designen-paa-vaar-hemsida\/"},"modified":"2011-10-05T19:48:00","modified_gmt":"2011-10-05T19:48:00","slug":"frida-vaar-ad-som-gjort-designen-paa-vaar-hemsida","status":"publish","type":"post","link":"https:\/\/annaps.com\/sv\/frida-vaar-ad-som-gjort-designen-paa-vaar-hemsida\/","title":{"rendered":"Frida- v\u00e5r AD som gjort designen p\u00e5 v\u00e5r hemsida"},"content":{"rendered":"
<\/p>\n
Nu forts\u00e4tter vi v\u00e5r serie att presentera m\u00e4nniskorna bakom AnnaPS. Turen har nu kommit till <\/span><\/span>Frida Eklund Edman som \u00e4r grafisk formgivare och AD (Art Director) och gjort layouten till v\u00e5r hemsida. Frida bor i \u00d6sthammar tillsammans med sin sambo och tv\u00e5 sm\u00e5 pojkar. Tillsammans har de webbshopen och butiken Modelmini som \u00e4r en upplevelse att bes\u00f6ka, s\u00e5 coolt inredd, med snygga barnkl\u00e4der, leksaker och utvalda inredningsdetaljer,  se g\u00e4rna mer p\u00e5 <\/span><\/span>www.modelmini.se<\/span><\/span><\/a>.<\/span><\/span><\/span><\/div>\n

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Hej Frida, du har gjort designen av AnnaPS websida och ocks\u00e5 blogg, som vi \u00e4r mycket n\u00f6jda med.<\/span><\/span><\/span><\/i><\/o:p><\/span><\/span><\/span><\/div>\n
Vilka tankar hade du n\u00e4r du formgav det?<\/span><\/span><\/o:p><\/span><\/span><\/i><\/div>\n

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Framf\u00f6rallt s\u00e5 fick jag en v\u00e4ldigt tydlig \u00f6nskelista fr\u00e5n AnnaPS som jag str\u00e4vade efter att uppfylla. Jag f\u00f6rs\u00f6kte \u00e4ven l\u00e4gga till lite ov\u00e4ntade detaljer,<\/span><\/div>\n
\u00f6verraska med en stil som var lite ”tuffare” \u00e4n ursprungstanken. Som exempel p\u00e5 det kan jag n\u00e4mna bakgrunden av betong p\u00e5 hemsidan.. Jag gillar k\u00e4nslan av ett fysiskt material i bakgrunden, det g\u00f6r att hemsidan inte upplevs s\u00e5 ”platt”. Just den bakgrunden anv\u00e4nds h\u00e4r p\u00e5 bloggen ocks\u00e5, men den \u00e4r inverterad och liknar mer en mjuk sandsten.<\/span><\/div>\n<\/div>\n
Det var ett s\u00e4tt att g\u00f6ra skillnad p\u00e5 hemsida och blogg men \u00e4nd\u00e5 h\u00e5lla ihop dem genom en r\u00f6d tr\u00e5d.<\/span><\/div>\n

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Har du sj\u00e4lv anv\u00e4nt AnnaPS trosor?<\/span><\/i><\/div>\n
Jag har ett par boxertrosor som jag fick under arbetets g\u00e5ng. Nu \u00e4r de mina absoluta favoriter, verkligen supersk\u00f6na! Till vardags \u00e4r jag inte \u00f6verdrivet intresserad av underkl\u00e4der,<\/span><\/div>\n
men inf\u00f6r alla viktiga m\u00f6ten osv \u00e5ker de p\u00e5, man k\u00e4nner sig liksom lite snyggare \u00e4n vanligt, \u00e4ven om ingen annan ser dem! S\u00e5 det \u00e4r dags att skaffa ett par till, inser jag ju nu, haha!<\/span><\/div>\n

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N\u00e5gon favorit?<\/span><\/i><\/div>\n
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Hmm, \u00e4n s\u00e5 l\u00e4nge har jag ju bara provat ovan n\u00e4mda boxer, men kan t\u00e4nka mig att modellen<\/span><\/div>\n
med l\u00e5nga ben ocks\u00e5 sitter sk\u00f6nt, s\u00e4rskilt under det kalla halv\u00e5ret.<\/span><\/div>\n

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Du som \u00e4r formgivare… vad skulle du vilja se mer av hos AnnaPS design?<\/span><\/i><\/div>\n

Personligen gillar jag basf\u00e4rgerna svart och vitt. Men jag kan inte sl\u00e4ppa tanken p\u00e5 de (hemliga)? tygprover som jag vid ett tillf\u00e4lle sett p\u00e5 AnnaPS kontor.<\/span><\/div>\n

De hade en s\u00e5n otroligt fin och mild f\u00e4rgskala (lite smutsiga pasteller). Visst vore det v\u00e4l fint att i framtiden ut\u00f6ka f\u00e4rgskalan, om inte annat kanske bara i en v\u00e4ldigt begr\u00e4nsad upplaga?<\/span><\/div>\n

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Din k\u00e4nsla f\u00f6r design och form kan man f\u00e5 njuta av b\u00e5de p\u00e5 er <\/span>hemsida, din egen blogg<\/span><\/span> <\/span>www.fridasfina.blogspot.com<\/span><\/span><\/a> <\/span><\/span>och ert skyltf\u00f6nster h\u00e4r i \u00d6sthammar. N\u00e4r visste du att du ville jobba som AD\/<\/span>grafisk formgivare?<\/span><\/span><\/i><\/div>\n
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F\u00f6rst, tack s\u00e5 mycket, s\u00e5 roligt att det blir uppskattat!<\/span><\/div>\n
Jag \u00e4r v\u00e4l kanske en av de d\u00e4r som ”alltid vetat” vad jag ville g\u00f6ra och bli. Sedan tog det ett par \u00e5r att f\u00f6rst\u00e5 att det faktiskt fanns ett namn p\u00e5 yrket som k\u00e4ndes f\u00f6r bra f\u00f6r att vara sant n\u00e4r jag var yngre, jag tror det var i tidiga h\u00f6gstadiet som jag best\u00e4mde mig. F\u00f6rutom den grafiska formgivningen jobbar jag som illustrat\u00f6r ocks\u00e5, vilket \u00e4r bekv\u00e4mt f\u00f6r ofta kan uppdragen g\u00e5 hand i hand…<\/span><\/div>\n

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Vad \u00e4r en AD (Art Director)?<\/span><\/i><\/div>\n<\/div>\n
En stilpolis! Haha, nej det \u00e4r en person som styr \u00f6ver det visuella\/estetiska uttrycket i tex. en reklamkampanj och ifall man \u00e4r flera i arbetsgruppen, den som leder arbetet.<\/span><\/div>\n
Man kommer med id\u00e9er, tar fram f\u00f6rslag, utvecklar koncept, g\u00f6r skisser f\u00f6r att sen s\u00e4tta en grafisk form. Som grafisk formgivare g\u00f6r jag ungef\u00e4r samma sak, formger och skapar logotyper och profilprogram, tidningar, f\u00f6rpackningar, annonser, hemsidor m.m. <\/span><\/div>\n

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Hur blir man AD?<\/span><\/i><\/div>\n
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Sj\u00e4lv b\u00f6rjade jag p\u00e5 konstskola direkt efter gymnasiet (med estetisk inriktning), efter det pluggade jag in alla datorprogrammen man beh\u00f6ver kunna, praktiserade ett halv\u00e5r p\u00e5 reklambyr\u00e5 samtidigt som jag gick kv\u00e4llskursen p\u00e5 Beckmans Designh\u00f6gskola. D\u00e4refter kom jag in p\u00e5 den tre\u00e5riga h\u00f6gskoleutbildningen Reklam* vid samma skola. *(Utbildningen heter numera, visuell kommunikation) I min gamla klass finns m\u00e5nga olika typer av ”kreat\u00f6rer”,  filmproducenter, illustrat\u00f6rer, art directors och formgivare… Det finns m\u00e5nga bra skolor att rekommendera f\u00f6r den som vill s\u00f6ka, Beckmans, Berghs, Forsbergs, Konstfack t ex. Innan man s\u00f6ker dit \u00e4r det bra med f\u00f6rkunskaper fr\u00e5n tex konstskolor, folkh\u00f6gskolor eller liknande.<\/span><\/div>\n

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Vi vet att du g\u00f6r andra uppdrag, kan du n\u00e4mna n\u00e5gra mer saker du gjort som vi kan se n\u00e5gonstans?<\/span><\/i><\/div>\n

Just nu blir det ju mycket s\u00e5 klart mycket form, b\u00e5de all webbdesign, fotografering och annonser m.m i tryck f\u00f6r v\u00e5r egen butik. Ut\u00f6ver det jobbar jag med ett julkoncept f\u00f6r en av mina st\u00f6rsta kunder, <\/span>discshop.se<\/span><\/span><\/a> & <\/span>discshopkids.se<\/span><\/span><\/a>. Det kommer att synas p\u00e5 webben, i annonser, magasin & reklamfilm. Den h\u00e4r veckan har jag dessutom jobbat med den grafiska profilen f\u00f6r en ny inredningsbutik som ska \u00f6ppna i \u00d6regrund och gjort affischer + flyers f\u00f6r en teaterf\u00f6rest\u00e4llning p\u00e5 S\u00f6dra Teatern i Stockholm = j\u00e4ttekul! … Puh! \ud83d\ude09 Just det ja, f\u00f6r ett par \u00e5r sedan illustrerade jag ”Linn\u00e9bussen” som k\u00f6r turister sommartid i ”Linn\u00e9s Uppsala”, det var ett roligt jobb eftersom det syntes s\u00e5 v\u00e4l n\u00e4r mina bilder t\u00e4ckte en hel buss… <\/span><\/div>\n


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S\u00e5 kul att f\u00e5 ber\u00e4tta din historia Frida! Att vara AD verkar s\u00e5 otroligt kreativt och roligt.  H\u00e4r nedan kommer en bild fr\u00e5n Fridas arbete med AnnaPS och p\u00e5 Frida. Vi rekomenderar verkligen alla att f\u00f6lja Fridas blogg d\u00e5 den \u00e4r s\u00e5 vacker och inspirerande.<\/span><\/div>\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
Frida Eklund Edman Grafisk formgivare och Art Director<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/div>\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
Fridas arbete f\u00f6r AnnaPS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Nu forts\u00e4tter vi v\u00e5r serie att presentera m\u00e4nniskorna bakom AnnaPS. Turen har nu kommit till Frida Eklund Edman som \u00e4r grafisk formgivare och AD (Art Director) och gjort layouten till v\u00e5r hemsida. Frida bor i \u00d6sthammar tillsammans med sin sambo och tv\u00e5 sm\u00e5 pojkar. Tillsammans har de webbshopen och butiken Modelmini som \u00e4r en upplevelse att bes\u00f6ka, s\u00e5 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4827","post","type-post","status-publish","format-standard","hentry","category-nyheter"],"acf":[],"yoast_head":"\nFrida- v\u00e5r AD som gjort designen p\u00e5 v\u00e5r hemsida - AnnaPS<\/title>\n<meta name=\"description\" content=\"AnnaPS makes clothes with integrated pockets to carry your diabetes devices such as insulin pump, pen and glucose meter. 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